En Ru
On purpose, people, and creating systems with soul.
Victoria Shchelkova
Co-founder of the Fundraisers Club and Institute for Fundraising Development
Founder of ProductAcademy consulting agency
Co-founder of Center for Human Rights Initiatives "Freedom and Rights"
Clinical Psychologist, Coach, Methodologist, Tracker
I'm Victoria. I design strategies, programs, and spaces where people, ideas, and initiatives come to life, find their support, and grow. In recent years, I've launched dozens of learning programs, guided hundreds of nonprofits, and created methodological courses, mentorship pathways, and fundraising initiatives that put people at the center — not just systems. My work centers on purpose, faith in human potential, and action grounded in real steps, measurable outcomes, and tangible results. Yet through all these frameworks, I stay human — with my beloved dog, irreplaceable friends, and music that sets the rhythm for both life and work. I believe tools only work when they're crafted with care for the people who use them. That's why I keep going, project after project — supporting those who transform the world around us.
How I Can Support You
  • Expert Product Development
    1. Unique Value Proposition — Defining what makes you distinctive
    2. Product Line Strategy — Building cohesive offerings
    3. Format Selection — Choosing the right delivery methods
    4. Learning Methodology — Designing effective educational frameworks
    5. Product Packaging & Automation — Streamlining delivery and operations
    6. Expert Positioning & Promotion — Building your thought leadership
    7. Performance Metrics — Measuring success and impact
  • Fundraising for Social Impact Organizations
    1. Fundraising Team Development — Building effective departments
    2. Strategic Planning — Updating and refining fundraising strategies
    3. Revenue Forecasting — Creating realistic fundraising projections
    4. Process Optimization — Auditing and improving fundraising operation
    5. Email Marketing — Donor communication and engagement
    6. Donor Psychology — Understanding motivations and behavior patterns
    7. Donor Segmentation — Targeted approach strategies
  • Creative Strategy & Innovation
    1. Idea Assessment — Evaluation frameworks and prioritization methodologies
    2. Strategic Ideation — Generating targeted solutions for specific challenges
    3. Creative Integration — Embedding innovation into organizational workflows
    4. Creative Capacity Building — Developing thinking tools and creative techniques
    5. Differentiation Strategy — Identifying unique positioning for new ventures
    6. Market Intelligence — Trend research and competitive landscape analysis
    7. Opportunity Assessment — Evaluating market potential and viability
  • Strategic Development & Growth Planning
    1. Expert Product Strategy — Scaling and evolving your expertise offerings
    2. Fundraising Team Development — Building sustainable revenue departments
    3. Organizational Strategy — Growth planning for nonprofits, projects, and initiatives
    4. Community Building Strategy — Developing engaged, sustainable communities
    5. Personal Brand Strategy — Strategic expert positioning and development
    6. Strategy Implementation — Translating vision into actionable tactics
    7. Financial Modeling — Revenue planning and sustainability frameworks
  • Operational Excellence & Process Design
    1. Process Assessment — Analyzing current workflows and identifying gaps
    2. Process Mapping — Creating visual documentation of organizational workflows
    3. Process Optimization — Reengineering and streamlining existing operations
    4. Knowledge Management — Building comprehensive corporate knowledge systems
    5. Process Documentation — Packaging institutional knowledge and creating processes from ground up
    6. Startup Process Design — Establishing foundational operational frameworks
    7. Process Automation — Implementing technology solutions for workflow efficiency
  • Growth Areas & Development Planning
    1. Strengths Assessment — Discovering core competencies and development pathways
    2. Goal Architecture — Setting meaningful personal and professional objectives
    3. Financial Strategy — Building sustainable financial planning frameworks
    4. Development Roadmapping — Creating personalized growth trajectories
    5. Growth Catalyst Identification — Finding breakthrough leverage points and opportunities
    6. Performance Metrics — Designing measurement systems and evaluation frameworks
    7. Ecosystem Building — Creating supportive networks and resource environments
Who I Work With and Why
I don't work with "target audiences."
I work with real people. With those who seek. Who act. Who want to be closer to themselves — while changing the world.
  • I work with those who:
    – are exhausted from being reduced to a "function" and want to reclaim their humanity,
    – build projects, products, and initiatives infused with soul and purpose,
    – lift others up while yearning for their own foundation,
    – seek structure without sacrificing their essence,
    – want their voice to ring true — honest, piercing, real.
  • My people are:
    – community and organizational leaders,
    – creators of expert products, courses, and programs,
    – those who guide others (trackers, mentors, curators, facilitators),
    – artists of meaning, even if they call themselves something else,
    – dreamers tired of cynicism,
    – and those who believe: you can build something new without abandoning what's alive.
  • Why this way?
    Because I myself have been at the point where you lose yourself in usefulness.
    Because I know how important it is to have someone nearby who isn't afraid of silence, pauses, vulnerability.
    Because I know how to be present in a way that doesn't push, but breathes in rhythm.
    Because I'm not about "results at any cost." I'm about the process where authenticity is born.
    Because I am a Home you can return to.
About me
  • Education
    2010 — Ural Federal University named after the first President of Russia B.N. Yeltsin
    Higher School of Economics and Management, specialization "Economics and Enterprise Management"
    2013 — Russian Presidential Academy of National Economy and Public Administration
    Professional development course "Social Management"
    2017 — Ural State Pedagogical University, Institute of Psychology
    Master's degree in Psychological-Pedagogical Support
    2018 — International Erickson University of Coaching
    "The Science and Art of Coaching" program
  • Professional Experience
    Nonprofit Sector Experience since 2008 (fundraising and management):
    • Regional Coordinator and Fundraising Manager at "Help Needed" Charitable Foundation (Moscow)
    • Head of Fundraising Department at "GALCHONOK" Charitable Foundation (Moscow)
    Education Sector Experience 2010-2017 — Lecturer at Higher School of Economics and Management, Ural Federal University named after the first President of Russia B.N. Yeltsin Disciplines: Crisis Management, Mathematical Models in Economics, Enterprise Economics, Forecasting Technologies
  • Course Development
    Author and Developer of Distance Learning Courses in Fundraising:
    • Personal Fundraising Strategy
    • How to Find, Train, and Retain a Fundraiser
    • The Ideal Fundraiser
    • Psychology of Fundraising
    • Prepare Your Sleigh in Summer, and others
    Author and Developer of Distance Learning Courses in Management:
    • Rock. Paper. Scissors.
    Author and Developer of Distance Learning Courses in Personal Branding:
    • Package Yourself or Die
    • You or Being You
    Author and Developer of Distance Learning Courses in Product Creation:
    • Evolution of Learning Products
    • The Yellow Suitcase
  • Speaking Engagements
    Over 500 presentations at nonprofit sector events, including:
    • Civic Forum of Leningrad Region
    • NPO Council Forum of Primorsky Region
    • White Nights of Fundraising, Samara
    • School for Regional Experts, St. Petersburg
    • Municipal Civic Forum, Komsomolsk-on-Amur
    • Survival School Without Grants. Contemporary Fundraising (Nizhny Novgorod, Novosibirsk, Arkhangelsk)
    • All-Russian Civic Forum, Moscow
    • Forum-Festival of National Cultures, Khanty-Mansiysk
    • School of Urban Change, RUSAL Social Programs Center
    • Perm Regional Civic Forum, and others
  • Projects
    Key Initiatives:
    • "New Era Fundraising" online conferences
    • "Ural Region Fundraising" offline forum
    • Professional management retreats and offsites
    • "Emigrant's Guidebook" media project
    • Strategic intimate gatherings (quarterly networking events)
    • BeBrave Book Club
  • Additional Training & Certifications
    Product Management
    Educational Product Methodology
    Online School Producer
    Community Management
    Email Marketing
    No-Code Development
    And others
Projects
Fundraising Development Institute
ProductAcademy
Center for Human Rights Initiatives “Freedom and Rights”
Documents
Channels
Telegram
YouTube
vc.ru